Meet the Team
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Founder & CEO, Halpin Sport Sponsorship & Management Ltd.
Peter Halpin is a trusted connector and CEO at Halpin Sport Sponsorship. He specialises in structuring creative, high-ROI sponsorships for elite European football clubs and is looking to partner with innovative, ambitious brands ready to invest in authentic, measurable visibility through football. Peter brings hands-on experience, club access, and a results-driven approach to building bespoke, impactful partnerships.
Since founding the company in 2010, Peter has led the company to become a trailblazer in the field of sports sponsorship, offering unrivalled expertise and guidance to elite professional football clubs. With his steadfast commitment and visionary leadership, Peter has built the business from the ground up. Halpin Sport Sponsorship has grown into one of the leading and highly respected agencies in the field of elite football sponsorship.
A Passion for Football and Sponsorship:
Peter Halpin’s journey in the world of sports sponsorship is deeply rooted in his unwavering passion for both sports and business. With a keen eye for identifying opportunities, Halpin recognised the untapped potential of sports sponsorship, particularly in elite professional football clubs. Drawing upon his extensive knowledge and experience, he set out to create a company that would bridge the gap between clubs and potential sponsors, helping them forge mutually beneficial partnerships.
Founding Halpin Sport Sponsorship & Management Ltd:
In 2010, Peter Halpin laid the foundation for Halpin Sport Sponsorship & Management Ltd. With an ambitious vision and a robust business plan, he set out to revolutionise the sports sponsorship landscape. Halpin Sport Sponsorship’s aim was to create a platform where football clubs could effectively connect with corporate sponsors, resulting in long-term, impactful partnerships.
Guiding the Growth and Expansion:
Under Peter’s astute leadership, Halpin Sport Sponsorship & Management Ltd has witnessed remarkable growth and expansion. His deep industry insights and strategic approach have been instrumental in securing lucrative sponsorship deals for numerous elite professional football clubs.
By leveraging his extensive network and forging strong relationships, Halpin Sport Sponsorship has consistently delivered exceptional value to his clients, enabling them to enhance their financial stability and achieve sustainable growth.
Expertise and Guidance:
One of Peter’s core strengths lies in his ability to offer invaluable expertise and guidance within the sports sponsorship sector. Recognising the unique challenges faced by football clubs, he has developed innovative strategies tailored to their specific needs. Halpin’s deep understanding of both the sports and corporate landscapes has allowed him to create synergistic partnerships that benefit all stakeholders involved.
Halpin’s visionary approach extends beyond simply securing sponsorships. He actively seeks to create meaningful connections between clubs and sponsors, fostering long-lasting relationships that go beyond financial support. By aligning the values and goals of both parties, he has successfully orchestrated partnerships that generate tangible results, both on and off the field.
Impact and Legacy:
Peter’s dedication to his craft has cemented his reputation as a trusted industry leader. His contributions have not only transformed the fortunes of countless football clubs but have also redefined the sports sponsorship landscape as a whole.
Some of the sponsorships and official partnerships that Peter is directly responsible for include:
Aston Villa – Bodog
Chelsea – Go Markets
Crystal Palace – Foot Asylum
Leicester City – Fair FX
West Ham – Scope Markets
Deportivo Alaves – BetWay
AFC Bournemouth – QuinnBet
Cardiff City – K8 / Champions Travel
Fulham – Spreadex
Luton Town – Foot Asylum
QPR – Ashville Aggregates, Currency UK, Planet Talk
Bohemian – DHL Express
Dundalk – Clarity Sports
Shelbourne – Avonmore Protein Milk and Best Drive by Continental
Kerry – Kerry Airport
The ball is still in play – there’s more to come!
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Jon brings a wealth of experience in the field of professional football to Halpin Sport Sponsorship. Jon has played & managed over the course of his 26 years involved in professional football. In 2023, Jon won the FAI Cup in Ireland, as manager of St Patrick’s Athletic & also led them to a 3rd place finish, securing European football for the Saints in 2024.
He holds the highest UEFA coaching qualification, having successfully completed the UEFA Pro Licence with the Scottish FA in 2021.
During his 18 year playing career, Jon played throughout the UK with various clubs in both England & Scotland. He was a part of the Dundee United team that won the Scottish Cup in 2010 before becoming club captain in 2011. He also helped Rangers win League One in 2013, finishing as the club’s top goalscorer that season. Jon retired in 2016 to take up a role with Heart Of Midlothian as U20 Development Coach. After a number of roles at Hearts, including 1st team coach & interim manager, he moved to TPS Turku in Finland as assistant manager to Jonatan Johansson. Most recently, Jon has been in the League Of Ireland as manager of St Patrick’s Athletic & Dundalk FC.
It was at Dundalk, that Jon met Peter & discussed taking up the role of Sponsorship Executive. Based in Edinburgh, Scotland, Jon’s role involves engaging with brands to help them secure strategic partnerships within elite sport.
Jon is an honest, reliable, focussed leader and central team player, who believes in a united work ethic.
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From the early years of his childhood to the present, Mason's journey has been marked by a love for football, golf and kickboxing—a triad of pursuits that have shaped his character and fuelled his professional career.
Mason discovered the joy of competition and camaraderie through playing football with a local academy. Playing alongside like-minded individuals, the experience left a mark on him, instilling a sense of discipline, teamwork and motivation. Though his competitive days are now more casual, as he plays for leisure with friends at his local astro pitches.
He had a desire to give back to the sporting community and did some volunteer work with Maidenhead United FC, helping out with some of their youth training sessions. Working with aspiring footballers was a great experience for Mason and he found that seeing the joy that football gives to the youth is infectious.
Eager to merge his professional journey with his passion for sports, Mason embarked on a career in the sports industry. He took up a role as Duty Manager at a leisure centre, placing him in the middle of the action, so that he could interact with individuals who shared his enthusiasm for sport and wellbeing. Engaging in conversations with regular clients became a highlight of Mason's day and, more often than not, discussions revolved around the beautiful game—football.
An ideal opportunity presented itself to Mason in the summer of 2023 when he joined Halpin Sport Sponsorship—an organisation that shares his passion for football, people and marketing. The transition marked a significant chapter in his professional journey as he delved into the football industry with renewed focus. Aligning seamlessly with his personal interests, the role has allowed Mason to channel his energy into promoting and enhancing the football experience, leveraging the power of sponsorships and partnerships.
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Cian plays a vital behind-the-scenes role in Halpin’s day-to-day evolution. With a sharp eye for detail and instinct for innovation, he ensures our website, brand presence, and digital footprint reflect the same quality we offer clients. From spotting tweaks in content structure to surfacing smarter ways we can present ourselves.
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Amit is a passionate, creative, and results-driven professional with nearly a decade of sales and new business development experience gained through various stints, by interacting with HNI and UHNI clients, network and channel partners, media and creative agencies.
His sole approach to sponsorship and partnership sales has been to 'find a need and fill the gap' thereby providing a suitable and mutually beneficial solution to the client.
Having worked with broadcasting leaders such as Star Sports (The Walt Disney Company), his expertise lies in finding the right partnership for brands across football properties.
Being a sportsperson himself, Amit has represented his school, city and state in various football tournaments.
In his free time, he enjoys traveling and watching sport, including football, cricket and badminton.
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Arjun is a marketing professional and Football Sponsorship Consultant with a First Class degree in Sports Business from the University Campus of Football Business (UCFB).
With four years of experience in the marketing and partnerships sector, Arjun has adeptly combined his passion for sports and marketing to carve a niche in promoting professional athletes and sports organisations.
Arjun's tenure as a freelance marketing manager has seen him elevate the digital presence of a diverse portfolio of clients, including FIFA licensed football agents, former and current professional athletes, and media agencies.
In addition to his marketing experience, Arjun has gained valuable insights into the sports industry through his role as a Talent ID & Recruitment Intern with Continuous Sports. Here, he was responsible for scouting and evaluating football talent across the Midlands, demonstrating an exceptional ability to analyse player performance with precision.
Arjun has also earned certifications in Digital Marketing from Google and Social Marketing from The Open University, among others. These qualifications have provided him with a solid foundation in digital marketing strategies, further enhancing his effectiveness in the field.
He focuses on understanding and fulfilling client needs. His commitment to professional growth and his adaptable marketing strategies makes him a valuable asset in the sports marketing and management fields.
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Paul was a keen athlete in his teenage years, competing in both football at Irish League clubs at youth level and Gaelic football. Paul was part of a Loughgall FC team at 16 that won the NIFL Championship and Bob Radcliffe Cup in Northern Ireland.
After completing a BSc in Psychology, Paul began working in tech recruitment as an Agency recruiter before moving in-house, currently working in the CyberSecurity industry. On top of this, Paul has worked part-time with the Irish FA, coordinating their Belfast Games Development programme over the last 3 years.
After working in recruitment for a number of years, Paul decided to follow a long held passion for sport & sport marketing, and returned to university to study an MSc in Sport Business Management.
From there, Paul worked as an intern, before becoming Market lead for UK&I Football with sponsorship data & insights platform, SponsorUnited. This role centred around building out SponsorUnited sponsorship data across the UK & Europe, focusing granularly on deals by asset & activation. Paul started with Halpin Sport Sponsorship in August 2023.
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Sarah joined Halpin Sport Sponsorship as a Football Sponsorship Consultant at the beginning of January 2024, with a focus on helping the clubs we work with in Ireland find sponsors and official partners.
Sarah was a sports enthusiast from very early on in life. From the age of four, her passion for sport was evident as she was often found with a football or watching sport on TV. As well as football, a varied sporting background saw Sarah play Gaelic football and basketball, as well as being involved in athletics and rowing to a high level.
She has developed a curiosity and interest in a career in the sports business industry. Her diverse sporting background has helped her to become a resilient, adaptable and disciplined person - all key aspects of her role at Halpin Sport Sponsorship.
Sarah was presented with an opportunity for a placement with Halpin Sport Sponsorship as part of her University of Limerick third year programme - and has enabled he to apply theoretical knowledge and refine skills in an established business. Studying a Bachelor of Science in Exercise and Health Fitness Management ensures a broad and unique understanding of the industry and its dynamics.
Her outlook on sports sponsorship and partnerships has been cultivated through her passion for sport and, as well as an understanding of the challenges and triumphs athletes face, Sarah is developing her knowledge of the industry while helping to match clubs in Ireland and across Europe with brands in worthwhile partnerships that will be beneficial for both parties.