Halpin Sport Sponsorship specialises in building lasting relationships between football clubs and sponsors, making sponsorship deals that work for both the clubs and the businesses as well as maximising commercial value.
At Halpin Sport Sponsorship we believe in developing relationships rather than just making deals. Our aim is for our clients to work closely together in order to develop long-term partnerships that are beneficial to both parties.
Firstly we like to establish audience demographics
Determine what rights club/organisation owns
Develop a commercial strategy, including the best way to package and market those rights
Design sales material by collating presentation on club/organisations behalf
Prepare a profile of companies most likely to sponsor the club/organisation
Engage commercial partners to make the sponsorship work
Approach and negotiate terms with sponsors and club/organisation
Protect and enhance rights ownership
Conduct follow-up research and evaluation
Traditionally remuneration takes three forms:
Project fee or retainer
When Halpin Sport Sponsorship are hired by a club/organisation, compensation may be strictly a fee or retainer, plus expenses; a commission; or a combination of all three.
We try to get to understand exactly what it is a company requires before we get to work. As a rule we like to gain a clear and concise understanding of:
Company objectives in detail
The most desired outcome
Budget (an approximation to understand the size of the project)
Time-frame for start and completion