With the League of Ireland due to commence on the week ending 19thMarch, excitement is building around the return of domestic football in Ireland.
Once again, SSE Airtricity is the major sponsor of the League, renewing its sponsorship deal for another 2 years. This deal is much smaller than those of other European countries with Airtricity’s backing usually worth around €340,000 per annum.
With prize-money also improved whereby the 2021 Airtricity League Premier Division winners will pocket €130,000, (a slight improvement, as €110,000 was the prize between 2010 – 2020), it is still somewhat far off the financial prize the winners of the Scottish Championship (the tier below the League Celtic, Rangers, Aberdeen, St. Johnstone etc ply their trade in) will pocket £562,000.