• 06/10/2020 - Peter Halpin 0 Comments
    Champagne Football is right – Sure where would you get it!

    At a time when Irish football is reeling from the gross mis-management of the Association as outlined by two fantastic journalists who penned the superb “Champagne Football”, not to mention the fact that all League of Ireland clubs, like so many around the globe, are fretting about their financial viability due to the impact of the Covid-19 crisis, reigning champions Dundalk have no such worries after hitting the jackpot at the Aviva Stadium on Thursday night.

    The 3-1 win over Faroe Islands club KI Klaksvik earned The Lilywhites a place in the group stages of the Europa League, guaranteeing them a windfall of at least €2.92 million. And, for any victory they might pick up in that group, they’ll earn another €570,000, while each draw would yield them €190,000.
    To put it in context, Dundalk received just over €100,000 for winning the League of Ireland Premier Division title last season.

    Read More
  • 08/09/2020 - Peter Halpin 0 Comments
    English Premier League sponsorship in the wake of Covid-19

    English club soccer’s top flight has had a turbulent time during the pandemic, but the last five months could only be the start of its commercial challenges.
    If Covid-19 has torn up the sponsorship deal playbook, Premier League clubs find themselves in the unenviable position of trying to decipher and apply a new set of rules just weeks before English soccer’s top flight returns for the 2020/21 campaign.
    During the height of lockdown, Premier League clubs moved to take stock of their three core earners – commercial deals, broadcasting contracts (what is that I hear League of Ireland Inc. ask!) and matchday income – and reassess fiscal projections for the financial year. Maintaining and brokering partnerships in an effort to offset losses were also top of the to-do list.

    Read More
  • 11/08/2020 - Peter Halpin 0 Comments
    Irish football should take note of “Squad Salary Caps”

    Clubs in English Football League’s (EFL) League One and League Two have recently voted for the introduction of new financial controls in the form of ‘Squad Salary Caps’ which take effect immediately. The decision follows extensive and comprehensive consultation with all clubs in respect of addressing sustainability and wage inflation issues across the EFL which were initiated prior to the suspension of football in March following the COVID-19 outbreak and have continued during the course of the summer.

    Read More
  • 08/05/2020 - Peter Halpin 0 Comments

    Clubs in English football's top-flight Premier League are potentially facing a string of contract negotiations and legal battles with sponsors due to the delayed season finish from the Coronavirus pandemic.

    A number of lucrative contracts between brands and clubs in English club football’s top-flight had been set to expire at the end of the 2019/20 league season, which traditionally concludes in May. But the COVID-19 outbreak has forced the Premier League to suspend play until at least 30th April, with the campaign now unlikely to be concluded until the summer at the earliest.

    Read More
  • 08/05/2020 - Peter Halpin 0 Comments
    Watched League in the World is not immune!

    With talk in recent days of horrific ongoings at Waterford FC in our own League of Ireland, whereby all players and management were informed via email that they were being temporarily laid-off , it must be highlighted that even the most watched League in the World is not immune to the current pandemic that is Coronavirus (Covid-19).

    Read More
  • Peter Halpin
    30/04/2020 - Peter Halpin 0 Comments
    Football in Ireland 2020 - ‘Return To Football – Behind Closed Doors’

    In recent days, the FAI together with the NLEC and the PFAI presented a working document to all League of Ireland clubs and elite panel match officials on a potential return to football in June behind closed doors. Entitled ‘Return To Football – Behind Closed Doors’ - around best practice for the staging of matches when senior Irish football gets the green light to resume action from the Health Service Executive (HSE). This document incorporates all elements around the safe staging of games behind closed doors to ensure the health and safety of players, match officials and club employees and volunteers.

    Read More

Contact us now to arrange a consultation.


Contact us to arrange a consultation regarding your sponsorship requirements.

Dublin Office: 01 9203331 | London: 020 36413816 | Email: