Front of Shirt sponsors --- where it all began

In 1973, German club Eintracht Braunschweig became the first in football history to put a sponsor on their team shirts, as they partnered with Jägermeister.




By 1976, the trend reached England, when Kettering Town FC featured local company “Kettering Tyres” on the front of their jerseys. By the start of the 1987-88 season, every English league club had a shirt sponsor. In the time since then, we have seen some brilliant sponsorships grace the pitch.


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Here is a list of our favourites, in no specific order.All around, we think these are the best football kit sponsors in history, England or abroad:Philips | PSV Eindhoven – 1982 to 2016 Kicking off our list is perhaps the longest-standing partnership between a business and a club in the history of football. Dutch conglomerate Philips founded PSV Eindhoven in 1913, and the company name first appeared on their kits in 1982. The club are no longer owned by Philips and have recently switched their primary shirt sponsor, but PSV’s home stadium remains Philips Stadion.


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Carlsberg | Liverpool – 1992 to 2010 Danish brewing company Carlsberg appeared on Liverpool kits for 18 years, and the shirts from this era still evoke nostalgia in Liverpool fans today. The sponsor hallmarked Liverpool’s glorious Champions League victory in 2005, and was an iconic symbol in the careers of club legends Steven Gerrard and Jamie Carragher.


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Buitoni | Napoli – 1985 to 1988 A brief but brilliant sponsorship between food company Buitoni and SSC Napoli. Argentinian superstar Diego Maradona immortalised the sponsor during his prolific years at the Southern Italian team. Against a stunning Napoli blue colour, the simple Buitoni logo culminates with the coveted Scudetto emblem in this timeless 1987-88 design.


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Nintendo | Fiorentina – 1997 to 1999 Another short-lived but stylish brand partnership. The Japanese gaming and electronic company sponsored Fiorentina shirts during two of Gabriel Batistuta’s standout seasons in the Serie A. The Nintendo logo combines with a retro 3D style player number print to create a timeless slice of football fashion.


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Sharp | Manchester United – 1983 to 2000. The Japanese Electronics Company was one of the most iconic premier league sponsors as United went through one of their most dominating spells in world football. The Sponsor was worn by countless club legends and was sponsor the year United won the Treble in the 1998/99 season.


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Barcelona | UNICEF – 2006 to 2011 The United Nations Children's Fund sponsored a Barcelona Team full of stars including Messi, Iniesta, Xavi, and Ronaldinho to name a few. The Catalan side was managed by Pep Guardiola and was arguably the greatest team ever. The sponsorship deal work both ways as Barca dominated football and UNICEF raised millions to support their vital causes globally.


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